Visual Branding

See Brand Strategy in Action

Check out the Credly by Pearson case study to see how a bold, strategic rebrand transformed a growing company into an industry leader.

 

 

The Great Exhibition
Creative Co.

The Great Exhibition is a Fort Worth based creative company I started in 2017. I am currently rebranding the company for a relaunch in Spring. We believe our clients are special and the world should know it. We don’t do dull. Since life is what you make of it, we choose FUN! Our goal is to make work into play without compromising quality and always delivering the best. Everything we create is meant to spread joy in a world that truly is in need of it.

Goal: Create a brand that attracts people and companies that align with our values and goal. Create clear messaging around or focus on branding and packaging. Create visuals and products for the brand with elements that drive our mission forward. Create more brand awareness.

Plan: Taking a mid-century style (roughly 1933 to 1965) approach to ensure everything created feels familiar, comforting, and somehow new. Creating images, posters, a new site, booth, and social presence to create more brand awareness in the following year.

Result: In the works. Check back for more updates.


 

Martha & Greer
wardrobe consulting

Martha & Greer is a sewing and tailoring company focusing on weddings and special occasions. They make and alter and design custom wedding gowns and more. In addition, they offer custom window dressings often to the newlyweds. Stay tuned, more exciting things in the works with this brand.

Goal: Create a luxury brand and create a website to drive leads. Guide the client to a niche to attract more clients.

Plan: Focus on the client and make clear the messaging reflects that M&G partners with them to make their day the best it can be with less stress. Makes sure the site has great SEO and list the business in all major sites (google, bing, etc) focusing on a small demographic and growing from there.

Result: A well-received new brand from current and reoccurring alteration clients. An early success in PPC ads resulting in a 75% increase in traffic. Ad messaging was A/B tested to ensure the brand messaging resonated with prospects. A 95% increase in the google business listing. We will continue to work with this client to create products and additional services to their clients.


Fort Worth Airpower Council
ORGANIZATION Supporting military troops and their families

The Fort Worth Airpower Council (FWAPC) dates back to 1958. The FWAPC developed over the years as a 200-member organization and in 1999 the Fort Worth Airpower Council created the Fort Worth Airpower Foundation, a 501 (c)(3) non-profit foundation to raise money in support of our military troops and their families.

I volunteered my time and services as my way of saying thank you to our troops.

 

Additional Visual Branding examples